Build Google Friendly Content:

Don’t expect Google to be that capriccios and subjective machine that builds its results pages depending exclusively on how interesting or informative content webpage might seem to it’s users.

So instead of concentrating only on creativity and ease of communication with your human reader, learn and apply the search engine’s language and give them exactly what they expect from your published content.

All this science is comprised by one concept – search engine optimization and it’s two branches: on-site SEO and off-site SEO.

For this article we will go through the on-page side of the overall optimization process.

The Title, or Title tag

Without doubt the most significant on-page factor.

Why this favouritism from the search engines, you might ask. Because the title provides the first clues about the nature and topic of the page it’s on.

The way search engines like to see titles being displayed is having the keywords in the initial part and the name of the website, that page is published on, ending the structure.

By doing so the keyword is scanned first by the SE bots and it is placed in direct relation with the brand you’re promoting or just started developing.

The best splitter to use between the webpage title and the website’s name is the pipe symbol.

Remember, it’s not just about ranking high in the SERPs, it’s also about ranking high with a title that people are attracted to and want to click on.

So write titles that are logical and have a realistic feel to what they promise. As I “leaked” above, limit it’s length to 65 characters.

Keywords density

Now here’s another controversial matter dividing search engine marketers.

My opinion is that you should just build up your valuable content and pay little or no attention what so ever to the keyword density.

If you’re not still satisfied and want an actual number I suggest going for a maximum of 4 percent. Still note that Google is currently using another relevancy metric called LSI terminology or “latent semantic indexing”. These are group of words that go together and are associated in given contexts.

Meta keywords & meta description

For the meta description there is a simple one-step optimization trick to do – use the keyword at least once because if you don’t Google won’t include the tag in the search results. Instead it will choose a random snippet from the actual text body.

Plus, make it look natural, use the keyword once and sprinkle in 2 or 3 LSI words related to your theme and don’t cross the 160 characters limit. Make a short overview of the content.

As far as the keyword tag, be sure to place it at least one time in the beginning of a sentence. I don’t suggest filling in the meta keywords field because is easy picking for the competitors looking to know your money keywords. And having keywords filled in doesn’t count in the SEO economy anymore.

More On-Page Optimization sectors:

o Always use Headers from 1-4. But don’t use more then one H1, two H2, two H3 and one H4.

In the headers, surround your target keywords with related words and don’t overuse keywords because abusing this tag is considered to be spammy practice by Google.

o Signal your key terms by writing them in bold and italics. Again, resume it to one time for each style.

o It might seem that since Google can’t read images, using them on the webpage is a total waste of space and money. But Google can, however read meta-image tags. So a good idea would be that of using relevant pictures for the page’s main topic and name those meta-image tags in accordance with that topic – a.k.a. “using keywords whenever you have a justified chance”.

Make you site a trusted platform

A fast way to gain credibility thus better rankings with Google is to refer within your writing other quality content published on niche related websites.

These outbound links should be present in the actual text body and not gathered in what are called “links” page or “Recommendations” page. Another key point to linking out is to do this in a disinterested manner, namely using dofollow links. A website that appoints no editorial credentials to the sites it’s linking out, presents no credibility with Google.